User Story¶

As a System, I want to capture key homepage user interactions so that administrators can monitor homepage performance and make data-driven content decisions.

Feature Background¶

The Homepage Analytics module records essential user interactions on the homepage and provides basic reporting for administrators. The MVP focuses on collecting core engagement events required to understand user behavior and content performance.

In Scope¶

Event Tracking¶

The backend shall capture the following events:

• Homepage Visit
• Banner Click
• Destination Click
• Package Click
• Search Started

Analytics Reports¶

The backend shall provide reports for:

• Homepage Visits
• Banner Click-Through Rate (CTR)
• Most Popular Destinations
• Most Popular Packages

Out of Scope (Phase 2)¶

• Offer Click Tracking
• Newsletter Subscription Analytics
• Wishlist Click Analytics
• Banner Performance by Device
• Bounce Rate
• Returning Visitors
• User Journey Analytics
• Heatmaps
• Conversion Funnel Analysis
• Real-time Analytics Dashboard

Business Rules¶

• Every homepage visit shall generate a visit event.
• Banner, Destination, Package, and Search interactions shall be logged independently.
• Analytics shall record the event timestamp and associated content identifier.
• Failed analytics events shall not interrupt the user experience.
• Only aggregated analytics data shall be exposed through reporting APIs.

Backend Responsibilities¶

• Capture homepage interaction events.
• Store analytics events in the analytics database.
• Aggregate event data for reporting.
• Provide APIs to retrieve homepage analytics summaries.
• Ensure analytics logging executes asynchronously where possible to minimize page response time.

Acceptance Criteria¶

• Homepage visits are successfully recorded.
• Banner clicks are tracked.
• Destination clicks are tracked.
• Package clicks are tracked.
• Search initiation events are recorded.
• Administrators can view reports for Homepage Visits, Banner CTR, Popular Destinations, and Popular Packages.
• Analytics collection does not impact homepage performance or API response times.